Midland Website
Menu Redesign
The redesign of the menu drove a 3-5% increase in engagement rates with the biggest improvement coming from mobile. Engagement rates showed what % of people stayed 10+ seconds, performed a conversion event, or had 2 or more screen/page views.
Site Redesign
The new site is not only more brand consistent and easier to use, it’s also completely ADA compliant. Midland’s orange is a major part of their brand so figuring out a way to incorporate it while maintaining ADA compliance was a fun challenge. The final product allows users of any ability to view the site with ease.
This app was created for a Google Coursera course: Build Wireframes and Low-Fidelity Prototypes. The course focused on user research, wireframing, and prototyping.
